and so we want to make sure that it's out of everything that is in the environment of children. >> reporter: the cosmetics industry counters that worrying about trace amounts of lead and lipstick distracts from other much greater risks. >> if you're really serious about the public health aspects of lead poisoning, you wouldn't be looking at lipstick. you would be looking at locations where children live. do they live near hazardous waste dumps? are they chewing lead-containing paint fragments? >> reporter: it's a difficult debate which may leave women pursing their lips, wondering what to do. for "good morning america," elisabeth leamy, abc news, massachusetts. >> all right. if you're not baffled enough, if you want to try to avoid lead in lipstick without wearing it, it's tough to do. we compared department store lip six to drugstore lipsticks. we compared reds to pinks, asian made to american made, lipstick to gloss. and found no pattern as to where the lead may pop up. go figure. lara? >> all right, thank you. >>> now, it's time to play the newest game here at "good morning america." wha